{"id":130605,"date":"2022-05-02T13:35:54","date_gmt":"2022-05-02T11:35:54","guid":{"rendered":"https:\/\/likemetkovic.hr\/?p=130605"},"modified":"2022-05-02T13:35:54","modified_gmt":"2022-05-02T11:35:54","slug":"odrzana-trodnevna-radionica-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/likemetkovic.hr\/portal\/odrzana-trodnevna-radionica-digitalni-marketing\/","title":{"rendered":"Odr\u017eana trodnevna radionica \u201eDigitalni marketing\u201c"},"content":{"rendered":"<p data-uw-styling-context=\"true\">Centar za poduzetni\u0161tvo Dubrova\u010dko-neretvanske \u017eupanije organizirao je besplatnu trodnevnu radionicu na temu Digitalni marketing koja je odr\u017eana u Poduzetni\u010dkom inkubatoru Plo\u010de.<\/p>\n<p data-uw-styling-context=\"true\">Kroz kontinuiranu i kvalitetnu prezentaciju sadr\u017eaja, proizvodi i usluge dobivaju kontekst \u010dime poduzetnici poma\u017eu odgovoriti na brojna pitanja koje kupci imaju i indirektno ih motivirati na kupnju. Slijedom navedenog, polaznici su na radionici imali priliku nau\u010diti planirati i kreirati sadr\u017eaj koji se koristi na razli\u010ditim komunikacijskim kanalima i prilagoditi sadr\u017eaj i obra\u0107anje publici ovisno o njenim karakteristikama i platformi putem koje se sadr\u017eaj plasira.<\/p>\n<p data-uw-styling-context=\"true\"><img decoding=\"async\" class=\"alignnone size-full wp-image-130606\" src=\"https:\/\/likemetkovic.hr\/wp-content\/uploads\/2022\/05\/digitalni-marketing.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2022\/05\/digitalni-marketing.jpg 800w, https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2022\/05\/digitalni-marketing-768x512.jpg 768w, https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2022\/05\/digitalni-marketing-696x464.jpg 696w, https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2022\/05\/digitalni-marketing-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>Dakle, naglasak na radionici je stavljen na content marketing, strate\u0161ki marketin\u0161ki pristup usmjeren na stvaranje relevantnog i dosljednog sadr\u017eaja kako bi se privukla i zadr\u017eala jasno definirana publika i potaknulo profitabilne akcije kupaca. Radionica je obuhva\u0107ala pripremu sadr\u017eaja za web stranice (SEO i Landing Pages), izradu tekstualnih oglasa za Google Ads pretra\u017eiva\u010dku mre\u017eu (Search Network) te izradu oglasa za Facebook i Instagram.<\/p>\n<p data-uw-styling-context=\"true\">Predavanje je odr\u017eao stru\u010dnjak za digitalni marketing s vi\u0161egodi\u0161njim iskustvom u vo\u0111enju online marketin\u0161kih kampanja Kre\u0161imir Koru\u017enjak, certificirani Google partner za Google Ads program ogla\u0161avanja i Google Analytics program za pra\u0107enje i analizu web sjedi\u0161ta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centar za poduzetni\u0161tvo Dubrova\u010dko-neretvanske \u017eupanije organizirao je besplatnu trodnevnu radionicu na temu Digitalni marketing koja je odr\u017eana u Poduzetni\u010dkom inkubatoru Plo\u010de. Kroz kontinuiranu i kvalitetnu prezentaciju sadr\u017eaja, proizvodi i usluge dobivaju kontekst \u010dime poduzetnici poma\u017eu odgovoriti na brojna pitanja koje kupci imaju i indirektno ih motivirati na kupnju. Slijedom navedenog, polaznici su na radionici imali [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":130606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,11],"tags":[10614],"class_list":{"0":"post-130605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab","8":"category-metkovic-dolina","9":"tag-digitalni-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odr\u017eana trodnevna radionica \u201eDigitalni marketing\u201c - likemetkovic.hr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/likemetkovic.hr\/odrzana-trodnevna-radionica-digitalni-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odr\u017eana trodnevna radionica \u201eDigitalni marketing\u201c - likemetkovic.hr\" \/>\n<meta property=\"og:description\" content=\"Centar za poduzetni\u0161tvo Dubrova\u010dko-neretvanske \u017eupanije organizirao je besplatnu trodnevnu radionicu na temu Digitalni marketing koja je odr\u017eana u Poduzetni\u010dkom inkubatoru Plo\u010de. Kroz kontinuiranu i kvalitetnu prezentaciju sadr\u017eaja, proizvodi i usluge dobivaju kontekst \u010dime poduzetnici poma\u017eu odgovoriti na brojna pitanja koje kupci imaju i indirektno ih motivirati na kupnju. Slijedom navedenog, polaznici su na radionici imali [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/likemetkovic.hr\/odrzana-trodnevna-radionica-digitalni-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"likemetkovic.hr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/likemetkovic.hr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T11:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/likemetkovic.hr\/wp-content\/uploads\/2022\/05\/digitalni-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"K. 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