{"id":152410,"date":"2024-02-25T08:44:11","date_gmt":"2024-02-25T07:44:11","guid":{"rendered":"https:\/\/likemetkovic.hr\/portal\/?p=152410"},"modified":"2024-02-25T08:44:11","modified_gmt":"2024-02-25T07:44:11","slug":"trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan","status":"publish","type":"post","link":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/","title":{"rendered":"Trgovci mijenjaju pravila: &#8216;online&#8217; povrat robe vi\u0161e ne\u0107e biti tako jednostavan"},"content":{"rendered":"<p>Trgovci na malo, poput H&amp;M-a, Zare, J.Crew-a i Amazona, sve vi\u0161e prilago\u0111avaju svoja pravila povrata robe, \u0161to bi moglo zna\u010diti kraj najve\u0107e prednosti online \u0161opinga. O\u010dekivanje brze, jednostavne i besplatne dostave te brzog i besplatnog povrata robe postalo je norma za online kupce. Me\u0111utim, trgovci se suo\u010davaju s ni\u017eim mar\u017eama i ve\u0107im tro\u0161kovima, te umjesto da se bore za ve\u0107i tr\u017ei\u0161ni udio nude\u0107i besplatnu dostavu i povrate, poku\u0161avaju dodatno profitirati kroz svaku transakciju, prenosi\u00a0<a href=\"https:\/\/www.poslovni.hr\/strane\/najveca-prednost-online-sopinga-uskoro-bi-mogla-otici-u-proslost-4429718\" target=\"_blank\" rel=\"noreferrer noopener\">Poslovni.hr<\/a>.<\/p>\n<p>To rezultira naplatom povrata robe, skra\u0107enjem rokova za povrat i odbijanjem nekih artikala, \u0161to potro\u0161a\u010de odvra\u0107a od vra\u0107anja robe i poti\u010de ih na osobno kupovanje. \u010cak i popularni servisi poput Amazon Prime-a po\u010deli su napla\u0107ivati godi\u0161nju pretplatu za \u201cbesplatnu\u201d dostavu, \u0161to zapravo podrazumijeva logisti\u010dke tro\u0161kove koji \u010desto stavljaju male trgovce u nepovoljan polo\u017eaj u usporedbi s velikim konkurentima.<\/p>\n<p>Prije trideset godina, fizi\u010dki povrat robe nije bio toliko problemati\u010dan kao danas, ali s uvo\u0111enjem online povrata trgovci su promijenili navike kupaca, a sada poku\u0161avaju ponovno promijeniti pravila igre. To bi moglo dovesti do promjene u navikama online kupovine, gdje bi kupci mogli dulje razmi\u0161ljati prije nego \u0161to kliknu na \u201cdodaj u ko\u0161aricu\u201d.<\/p>\n<p>Foto: <a href=\"https:\/\/unsplash.com\/@kobuagency?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">KOBU Agency<\/a> \/\u00a0<a href=\"https:\/\/unsplash.com\/photos\/two-women-talking-while-looking-at-laptop-computer-7okkFhxrxNw?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trgovci na malo, poput H&amp;M-a, Zare, J.Crew-a i Amazona, sve vi\u0161e prilago\u0111avaju svoja pravila povrata robe, \u0161to bi moglo zna\u010diti kraj najve\u0107e prednosti online \u0161opinga. O\u010dekivanje brze, jednostavne i besplatne dostave te brzog i besplatnog povrata robe postalo je norma za online kupce. Me\u0111utim, trgovci se suo\u010davaju s ni\u017eim mar\u017eama i ve\u0107im tro\u0161kovima, te umjesto [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":152411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,1026],"tags":[6179,10754],"class_list":{"0":"post-152410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab","8":"category-vijesti","9":"tag-internet-trgovina","10":"tag-povrat-robe"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trgovci mijenjaju pravila: &#039;online&#039; povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trgovci mijenjaju pravila: &#039;online&#039; povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr\" \/>\n<meta property=\"og:description\" content=\"Trgovci na malo, poput H&amp;M-a, Zare, J.Crew-a i Amazona, sve vi\u0161e prilago\u0111avaju svoja pravila povrata robe, \u0161to bi moglo zna\u010diti kraj najve\u0107e prednosti online \u0161opinga. O\u010dekivanje brze, jednostavne i besplatne dostave te brzog i besplatnog povrata robe postalo je norma za online kupce. Me\u0111utim, trgovci se suo\u010davaju s ni\u017eim mar\u017eama i ve\u0107im tro\u0161kovima, te umjesto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/\" \/>\n<meta property=\"og:site_name\" content=\"likemetkovic.hr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/likemetkovic.hr\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-25T07:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LIKEmetkovic.hr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"LIKEmetkovic.hr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/\"},\"author\":{\"name\":\"LIKEmetkovic.hr\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/#\\\/schema\\\/person\\\/a42711f3385a0e2be6f7e0443bfb28f0\"},\"headline\":\"Trgovci mijenjaju pravila: &#8216;online&#8217; povrat robe vi\u0161e ne\u0107e biti tako jednostavan\",\"datePublished\":\"2024-02-25T07:44:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/trgovina-online-unsplashfree.jpg\",\"keywords\":[\"internet trgovina\",\"povrat robe\"],\"articleSection\":[\"AB\",\"Vijesti\"],\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/\",\"url\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/\",\"name\":\"Trgovci mijenjaju pravila: 'online' povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/trgovina-online-unsplashfree.jpg\",\"datePublished\":\"2024-02-25T07:44:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/#\\\/schema\\\/person\\\/a42711f3385a0e2be6f7e0443bfb28f0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/trgovina-online-unsplashfree.jpg\",\"contentUrl\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/trgovina-online-unsplashfree.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trgovci mijenjaju pravila: &#8216;online&#8217; povrat robe vi\u0161e ne\u0107e biti tako jednostavan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/#website\",\"url\":\"https:\\\/\\\/likemetkovic.hr\\\/\",\"name\":\"likemetkovic.hr\",\"description\":\"Misli pozitivno... \u010ditaj LIKE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/likemetkovic.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/likemetkovic.hr\\\/#\\\/schema\\\/person\\\/a42711f3385a0e2be6f7e0443bfb28f0\",\"name\":\"LIKEmetkovic.hr\",\"sameAs\":[\"http:\\\/\\\/likemetkovic.hr\"],\"url\":\"https:\\\/\\\/likemetkovic.hr\\\/portal\\\/author\\\/likemetkovic-hr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trgovci mijenjaju pravila: 'online' povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/","og_locale":"hr_HR","og_type":"article","og_title":"Trgovci mijenjaju pravila: 'online' povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr","og_description":"Trgovci na malo, poput H&amp;M-a, Zare, J.Crew-a i Amazona, sve vi\u0161e prilago\u0111avaju svoja pravila povrata robe, \u0161to bi moglo zna\u010diti kraj najve\u0107e prednosti online \u0161opinga. O\u010dekivanje brze, jednostavne i besplatne dostave te brzog i besplatnog povrata robe postalo je norma za online kupce. Me\u0111utim, trgovci se suo\u010davaju s ni\u017eim mar\u017eama i ve\u0107im tro\u0161kovima, te umjesto [&hellip;]","og_url":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/","og_site_name":"likemetkovic.hr","article_publisher":"https:\/\/www.facebook.com\/likemetkovic.hr\/","article_published_time":"2024-02-25T07:44:11+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg","type":"image\/jpeg"}],"author":"LIKEmetkovic.hr","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"LIKEmetkovic.hr","Procijenjeno vrijeme \u010ditanja":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#article","isPartOf":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/"},"author":{"name":"LIKEmetkovic.hr","@id":"https:\/\/likemetkovic.hr\/#\/schema\/person\/a42711f3385a0e2be6f7e0443bfb28f0"},"headline":"Trgovci mijenjaju pravila: &#8216;online&#8217; povrat robe vi\u0161e ne\u0107e biti tako jednostavan","datePublished":"2024-02-25T07:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/"},"wordCount":241,"commentCount":0,"image":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#primaryimage"},"thumbnailUrl":"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg","keywords":["internet trgovina","povrat robe"],"articleSection":["AB","Vijesti"],"inLanguage":"hr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/","url":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/","name":"Trgovci mijenjaju pravila: 'online' povrat robe vi\u0161e ne\u0107e biti tako jednostavan - likemetkovic.hr","isPartOf":{"@id":"https:\/\/likemetkovic.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#primaryimage"},"image":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#primaryimage"},"thumbnailUrl":"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg","datePublished":"2024-02-25T07:44:11+00:00","author":{"@id":"https:\/\/likemetkovic.hr\/#\/schema\/person\/a42711f3385a0e2be6f7e0443bfb28f0"},"breadcrumb":{"@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#primaryimage","url":"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg","contentUrl":"https:\/\/likemetkovic.hr\/portal\/wp-content\/uploads\/2024\/02\/trgovina-online-unsplashfree.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/likemetkovic.hr\/portal\/trgovci-mijenjaju-pravila-online-povrat-robe-vise-nece-biti-tako-jednostavan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/likemetkovic.hr\/portal\/"},{"@type":"ListItem","position":2,"name":"Trgovci mijenjaju pravila: &#8216;online&#8217; povrat robe vi\u0161e ne\u0107e biti tako jednostavan"}]},{"@type":"WebSite","@id":"https:\/\/likemetkovic.hr\/#website","url":"https:\/\/likemetkovic.hr\/","name":"likemetkovic.hr","description":"Misli pozitivno... \u010ditaj LIKE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/likemetkovic.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Person","@id":"https:\/\/likemetkovic.hr\/#\/schema\/person\/a42711f3385a0e2be6f7e0443bfb28f0","name":"LIKEmetkovic.hr","sameAs":["http:\/\/likemetkovic.hr"],"url":"https:\/\/likemetkovic.hr\/portal\/author\/likemetkovic-hr\/"}]}},"_links":{"self":[{"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/posts\/152410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/comments?post=152410"}],"version-history":[{"count":1,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/posts\/152410\/revisions"}],"predecessor-version":[{"id":152412,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/posts\/152410\/revisions\/152412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/media\/152411"}],"wp:attachment":[{"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/media?parent=152410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/categories?post=152410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likemetkovic.hr\/portal\/wp-json\/wp\/v2\/tags?post=152410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}